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Startup Founders Guide to Categorizing Expenses

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One of the most common DMs I get is how to categorize a certain expense. Like, is Canva a marketing expense or should it go in subscriptions Expense categorization gets tricky because what you choose has a real effect on your tax return and how useful your financial statements are.

This guide runs through the most common expense categories, what belongs in them (and what doesn’t), and my advice to keep your bookkeeping clean + easier to understand.

Disclaimer: This guide is for educational purposes only and does not constitute tax, legal, or financial advice. For guidance specific to your business, please consult your tax professional.