The Acquisition of Bench by Employer.com: What It Means for SMEs and the Future of Fintech

The fintech industry witnessed a significant turn of events as Bench Accounting, a leading Canada-based fintech firm known for its bookkeeping and financial solutions for small and medium-sized enterprises (SMEs), announced its closure only to be swiftly acquired by San Francisco-based Employer.com. While the acquisition offers relief to existing clients, it also raises questions about the implications of this move and the broader future of fintech. Let’s delve into what happened, its impact on Bench’s clients, and what this development signals for the industry at large.

What Happened?

Founded in 2012, Bench Accounting built a reputation for providing bookkeeping, tax filing, and advisory services tailored to SMEs through its software-as-a-service (SaaS) platform. However, on December 27, 2024, Bench announced its impending shutdown, citing operational challenges. Days later, Employer.com, a prominent payroll and workforce management service provider, revealed that it had acquired Bench for an undisclosed amount.

Employer.com’s decision to acquire Bench stems from its strategy to expand its offerings by integrating tax and accounting capabilities into its platform. This acquisition ensures that Bench’s services remain accessible, with the company’s website fully operational again. Employer.com has also assured clients of a seamless transition, emphasizing that existing Bench clients will retain access to the same in-house bookkeepers they’ve worked with before.

What This Means for Bench’s Clients

For Bench’s clients, this acquisition offers a sigh of relief. Here are the key takeaways:

  1. Continuity of Service: Despite initial fears of service disruption, Employer.com has guaranteed uninterrupted access to Bench’s platform and its expert bookkeepers.
  2. Enhanced Offerings: Employer.com’s integration of Bench’s bookkeeping services with its payroll and workforce management solutions creates a more comprehensive suite of tools for SMEs, potentially simplifying financial management.
  3. Adaptation Period: Clients may experience an adjustment period as Employer.com implements its systems and processes. However, clear communication and support during this transition can mitigate potential challenges.
  4. Strategic Considerations: While the transition appears smooth, clients should remain vigilant about the quality of services and any contractual changes that may arise from the acquisition.

Implications for SMEs

The sudden closure and subsequent acquisition highlight the inherent vulnerabilities in relying solely on third-party platforms for critical financial operations. For SMEs, the following lessons emerge:

  • Diversification Is Key: Businesses should avoid over-reliance on a single service provider and explore alternative options to ensure continuity.
  • The Role of CPAs: In times of uncertainty, CPAs serve as invaluable allies, providing personalized advice and safeguarding businesses against potential disruptions.
  • Technology vs. Human Expertise: While fintech platforms offer efficiency, human oversight remains essential for nuanced decision-making and strategic financial planning.

What This Tells Us About the Future of Fintech

The acquisition of Bench by Employer.com reflects broader trends and shifts within the fintech sector:

  1. Consolidation of Services: Fintech companies are increasingly merging to offer end-to-end solutions, streamlining operations for clients but potentially reducing competition.
  2. Resilience and Adaptability: The rapid pivot from closure to acquisition underscores the importance of adaptability in an industry prone to market fluctuations and operational challenges.
  3. Opportunities for Collaboration: CPAs can complement fintech platforms by providing insights that technology alone cannot. This partnership ensures that businesses receive both efficiency and strategic guidance.
  4. Future Risks: The consolidation trend could lead to a handful of dominant players controlling critical services, which might limit options for SMEs and create dependencies.

Conclusion

The acquisition of Bench by Employer.com is a pivotal moment for both the company’s clients and the fintech industry. For SMEs, it emphasizes the need to balance technological reliance with human expertise. For fintech, it signals a future marked by consolidation, innovation, and the potential for new risks and opportunities.

As a CPA, I see this as a reminder of the indispensable role we play in supporting businesses through transitions and uncertainties. If you’re a business owner seeking stability in your financial operations or looking to navigate the evolving fintech landscape, now is the time to consult with a trusted advisor. Together, we can ensure your financial strategies are robust and future-ready.